Role: Head of Sales & Client Relationships (Full-Time)

• Location: London, UK (Hybrid)

• Compensation: £4,000–£4,500/month gross + commission

• Start: Open-ended / rolling

• Travel: Frequent UK & international travel expected

About Alf Studios

Alf Studios is a world-renowned, family-founded violin-making atelier led by Gregg T. Alf, one of the most respected contemporary luthiers of our time. With over 50 years of experience, Alf Studios is known for crafting exceptional instruments for leading soloists, chamber musicians, and collectors around the world. We are a small, values-led business built on long-term relationships, artistic excellence, and deep trust with our clients. As we enter a new phase of growth and international focus, we are looking for a senior sales and partnerships leader to become a cornerstone of our future.

The Role

This is a pivotal, high-trust role at the heart of Alf Studios. As Head of Sales & Client Relationships, you will be responsible for leading all client-facing activity across the business — from first contact to long-term aftercare — while shaping and executing our global sales strategy.

You will act as the primary bridge between the workshop and the world: musicians, collectors, institutions, partners, and sponsors. Relationships are everything in this business, and you will be entrusted with stewarding them thoughtfully, professionally, and with care.

This role combines sales leadership, relationship management, brand representation, and strategic thinking. It offers significant autonomy and the opportunity to grow into the long-term head of the sales function as the business evolves.

Key Responsibilities

Client & Sales Leadership

• Serve as the primary point of contact for musicians, collectors, and partners

• Manage the full client journey: introductions, trials, commissions, sales, and aftercare

• Build and maintain long-term relationships based on trust and mutual respect

• Represent Alf Studios with warmth, professionalism, and confidence in all settings

Strategy & Growth

• Lead and refine the studio’s global sales strategy

• Identify and develop partnerships with musicians, ensembles, institutions, and sponsors

• Help shape pricing, positioning, and long-term client strategy in collaboration with leadership

Marketing & Presence

• Oversee and execute social media and marketing efforts (Instagram, content planning, outreach)

• Help define and express the personality-led brand of Alf Studios

• Coordinate content related to travel, workshops, musicians, and instruments

Operations & Teamwork

• Work closely with the workshop, operations, and administration team

• Manage and organise sales pipelines, client communications, and follow-ups

• Support light managerial coordination as the sales function grows

Who This Role Is For

This role is ideal for someone who:

• Is highly personable, emotionally intelligent, and relationship-driven

• Is comfortable working independently with significant responsibility

• Enjoys travel and engaging with people across cultures and contexts

• Values long-term relationships over transactional sales

• Is aligned with a values-led, artisanal, family-run business

You may be:

• A musician (ideally a violinist) with strong people skills

• Someone with sales or client-facing experience who loves music and craftsmanship

• Someone seeking a long-term, person-centric role rather than a corporate ladder

• As we have a strong and growing presence in Asian markets, Mandarin language skills and familiarity with Asian cultural and business contexts are a meaningful advantage, though not essential.

Practical Details

• Full-time, hybrid role based in London

• Frequent travel in the UK and internationally

• Competitive base salary £3,000–£4,500/month depending on experience, plus commission (est. ~30–50% on top of base salary)

• Long-term growth path into core managerial role within the business.

• Visa sponsorship may be available for a very aligned candidate

Our Values

Alf Studios is a family business in the fullest sense of the word. Working with us means entering into a long-term relationship built on trust, care, and shared responsibility. We value craftsmanship not only in the instruments we make, but in how we work together — with clarity, integrity, and respect for one another’s humanity. We aim to create an environment that is emotionally healthy, communicative, and intentional, where people are supported to grow both professionally and personally. Our work is rooted in music, contemplation, and long-term thinking rather than speed or extraction, and we believe that the quality of what we create is inseparable from the quality of the relationships behind it. Those who join us don’t simply take on a role; over time, they become part of an extended family, contributing to something meaningful, enduring, and shared.

Application Process:

To apply, please click on this link to submit your application.

For any enquiries, feel free to contact us at apply@alfstudios.com